节目资讯
刊物:科技前沿
日期:2009-08-06
难易度:High
关键字:elite, remarkable, so forth, mainstream, banter
(Music).
Multifunctional forums.
Significantly, users have found ways to use Twitter that extend well beyond
describing what they ate for lunch or the television show they’re watching.
”The interesting thing about Twitter is it’s really just a tool like any other
medium, like e-mail or chats, or instant messaging,” Costa said.
”It has multiple uses.”.
While one woman in his office uses it to exchange witty banter with friends,
another co-worker uses it as a business tool for connecting with sources,
sharing information, seeking answers to questions.
”We’ve never been in the place we are right now,” Costa said.
”There’s usually nothing proprietary about the technologies,
and if there is, there’s always the chance that something else could rise up and
replace it.”.
He said the online world is moving toward an attention-based economy.
”It’s more about where our attention is focused.
That’s what advertisers want, what media companies want, what journalists want.
We want people to pay attention to us.”.
OK.
Thank you, listeners, for joining us.
And we just... we’re actually continuing our discussion during that reading of,
uh, you know, why to use this...
I’ll get into this section here, Multifunctional forums, in a moment.
Howie just made a point right before the end of the reading about who is this
useful for, because that’s one of things I run into.
I’m sitting at a computer much of the day.
And, a lot of times I just wanna get away from that thing.
Mmhm.
But if Naomi is hiking through Europe, it might be something, right?
That would be very useful.
Um, maybe to update friends on where I am, to make sure my mom’s not worried
about my... my health.
Um... but I... I... I think actually that leads right into our next reading,
that first paragraph:
Significantly - importantly - users have found ways to use Twitter that extend
well beyond describing what they ate for lunch or the television show they’re
watching.
I mean, yes, people do that.
But at the same time, for example, me as an editor, I can be thinking about a
certain topic that we might want to cover in Advanced.
Now I can say: OK, what does everyone think about... about Twitter?
What do you think about, um, you know, this business model?
What do you think about this sport?
Has anyone tried the Wii Fit? What do you think?
Right.
Well, yeah, that’s... I really don’t care what people ate for lunch or what TV
show they are watching.
But if, uh, maybe I’m on the road - that’s right - maybe as I fly to America, I
take copies of some articles and I read them.
And then maybe I’m waiting an airport, I might see a paragraph, I can send a
tweet:
Do you think...?
Love the article, Naomi, but take out paragraph two.
And that might help as far as maybe in the next magazine production, something
like that.
That’s useful, much more useful than what I had for breakfast.
So...
But something to keep in mind is that with Twitter, you’re not just
communicating with friends.
You’re basically accessing the whole... the whole realm of Twitter.
And so if I... if I post something like... like, what do you think about
dumpster diving?
I could get replies from people I don’t know.
Yeah.
And anyone might see that and say, ”Oh, I do this all the time. Let me tell you
more about it.”.
I’d say, ”Great to let me know.”.
Recently, my favorite baseball team, the New York Mets, they had a pretty
devastating loss.
Yes.
So I did a search on Twitter, and it’s so funny because I... I read all these
people’s reaction.
They’re like, ”Ugh! Oh, horrible! That was the worst loss of the season.”.
So it’s funny reading people’s Twitter updates regarding this.
And you can do that for almost anything.
You can search through people’s Twitter updates.
OK.
Another example, news.
Um, there were some protests in near my home town in Toronto that shut down some
highways a couple months ago.
And people were tweeting about it as they were sitting stuck in traffic.
And so they’re saying: Oh, look at this picture I just took with my BlackBerry
phone and now I’m uploading it to the Internet.
You can see what happened 20 seconds ago.
Right.
That’s in the news right now.
Well, that is helpful.
You can see what happened.
Yeah, it’s incredible.
Yeah, that is useful.
And that paragraph there beginning in line 18 .... paragraph Costa just makes a
point about it that it is another tool.
It’s like it’s not an... or it doesn’t do everything, but it is a tool and you
have to figure out: How does it fit in?
It does have multiple uses, it has many uses.
And it’s like... he uses the word medium in line 22, listeners. That’s also
another word for saying any other tool or...
Method.
A method, right.
So, and then, uh, he talks about there’s an... there’s an example of another
woman there in paragraph that begins on line 27, Naomi.
OK. So first example, while one woman in Costa’s office uses Twitter to exchange
witty banter with friends...
OK, so that’s one example.
Banter is a kind of conversation, sort of fun and playful - maybe a little
teasing.
OK. And, they also use ”witty” to describe that banter.
We might say Howie is witty - maybe like clever or smart.
Sometimes.
Sometimes he’s witty.
Why, thank you.
All right.
And then another co-worker uses it as a business tool, connecting with sources,
sharing information.
I can see that.
It’s a good way to just keep in touch with people, which is important in
business.
Now, then he gets philosophical in the next paragraph, Howie.
Yeah. We’ve never been in the place where we are right now.
There’s nothing proprietary about the technologies.
And proprietary we’ve taught that would before.
It just means privately owned or patented,
because if there is, there’s always a chance at something else.
Some other technology could rise up and replace it.
Which we see happen all the time, right?
The new thing comes along, and a year later something else exceeds it.
Right.
Maybe it has a bit of a similar model but they’ve done something else that’s
even better, even more exciting.
Before we get into our last paragraph, we do have a feature for today.
(Music).
Randy, are you on Ritter?
What’s Ritter?
It’s an online social network for business people and others who want to keep in
touch.
Oh. One of those sites.
What do you mean? One of those sites?
Well, isn’t it for elite people, for wealthy businesspeople who are trying to
network?
Of course not.
It’s for everyone.
All my friends are on Ritter.
It’s so much fun.
It’s a great way for me to keep up with how everyone’s doing and what everyone’s
doing.
Well, that sounds very exciting, Janice.
Sounds like a great platform for keeping in touch with people at work as well as
family and friends.
But I don’t know if I’m really into all that social networking stuff.
Oh, Randy, I think that you would love it.
I know how you like to tell jokes and how you like to tell stories about
yourself.
So why don’t you just bring all that online so everyone can enjoy your witty
banter?
Aha, well, you do have a point, Janice.
Maybe I will join.
But first I will need to go compile all my hilarious jokes.
Randy, I wouldn’t really call your jokes hilarious.
But, OK. If that’s what it takes to get you on Ritter, then go and get your
jokes together.
All right.
Well, this is going to be a lot of fun.
I’m so glad that you brought this up.
And who knows? Maybe this will be the start of something new for me.
Maybe people will see my jokes and think I’m a comedian, and then maybe my dream
will come true.
I didn’t know it was your dream to become a comedian, Randy.
Well, it wasn’t until now.
I mean just think of the possibilities, Janice.
I can’t wait to go sign up on Ritter.
Now that’s the spirit.
It will be great having you as my Ritter friend.
(Music).
OK. Now we finished Dan Costa’s final observation.
He said the online world is moving toward an attention-based economy in line 40.
I think this probably warrant a whole new article.
Attention-based economy.
It’s about where our attention is focused.
That’s what advertisers want, what media companies want, what journalists want.
Everyone wants people to pay attention to them.
I think that’s an idea for our article maybe in the next couple of months.
The attention-based economy.
It could be a five-day article.
Howie, final thought.
I think it’s completely right. Right now, whatever’s hot, whatever’s popular,
that’s where investors, that’s where advertisers are gonna send their money to.
OK.
Listeners, thanks for joining us for the second day of Social Networking 101.
We’re right in the middle of our four-day article.
Come on back and join us next time.
Till then, this is Bill...
Naomi...
Howie...
Saying goodbye.
Goodbye.