节目资讯
刊物:科技前沿
日期:2009-08-07
难易度:High
关键字:demographic, collision, confidences, proclaim, dis
Advanced Studio Classroom is on the air.
Managing your Facebook account the best way.
Hello, listeners, welcome to Advanced Studio Classroom.
This is Bill Quinn.
Today is August 7th, and we are talking about Social Networking 101.
That’s our 4-day article that begins on page 16 in your Advanced Studio
Classroom magazine.
The first two days we talked about Twitter and tweets and all kind of things
like that.
And today and tomorrow we’re gonna be shifting gears a little bit, and we’re
gonna talk about Facebook.
But all four days are about this phenomenon of social networking.
And I have got some phenomenal social networkers with me in the studio today.
Did you like that?
Hmm.
Very nice.
Naomi Biesheuvel is my first social networker.
Hi, social networker.
Hi, Bill. Uh, I am a social networker, especially when it comes to Facebook.
I am definitely one of those people, uh, that Dan Costa was talking about
yesterday, who tries to convince people to join. Say, ”Just try it. You’ll see.
You’ll love it!”.
Now you have used Facebook for how long?
Um, about two, two and a half years.
And uh, one of the things I’m wondering is: How much time do you spend on
Facebook?
It varies.
I would say I’m on every day.
But as far as how much actual time I spend looking and updating and... not very
long, maybe five, ten minutes.
Oh, really?
Maybe three times a day.
I’m really surprised at that, because I know I guess some people can spend hours
on this.
Well, it’s easy to spend hours on it, for sure, and I do sometimes.
But often I just... I see that a good friend has posted some photos, so I’ll
check them out quickly and then I turn it off.
All right.
Also joining us back in the studio here for day 3 of this article Social
Networking 101 is Howie Chang.
Hi, Howie.
Hey, Bill.
I believe that Facebook, it really depends on how much time you invest in it and
other people invest in it.
That will cause you to spend more time on it.
If people that I know are really posting new photos and new information, then,
yeah, I could be on there for hours because I’m...
I’m sifting through their photos and their information.
But if none of my friends are updating it, then it’s going to kind of die out
and I’m not gonna check it that often.
Now you have your own Facebook page.
Yes.
Right?
And do you put much on it, Howie?
I actually use Facebook more to keep in touch with people.
I like to read about other people’s updates.
I... I’m not a frequent updater. I... If I have something... uh... if I’ve been
to a place, I might put up some photos,
but usually I like to see what my friends put up there.
Are you a frequent commenter?
It depends.
If it’s something that I feel that’s very interesting that I have something to
say, I’ll definitely do it.
Yeah, because that’s a big part of the... the whole Facebook experience.
It’s maybe someone will post a photo, but then maybe 18 people will comment on
it, and so that’s a bit of a little online discussion.
Are you a frequent commenter?
Uh, fairly frequent.
Yeah. OK.
Again, it depends.
OK.
Well, again, you know, I’m... I’m just... I’m behind the curve on this.
I don’t have a Facebook page, so...
We need to proselytize a little bit more, Bill.
There’s a reason I’m here for this article, because I’m supposed to learn
something from you two.
Ah.
So there’s a reason we’re put into these uncomfortable situation.
Ah.
Listeners, remember that. There’s reason you put into these things you’re
uncomfortable with.
Maybe you’re supposed to learn something from it, so...
Now we are on page 18.
We are talking about Facebook.
It is August 7th.
Balancing your Facebook.
Balancing your Facebook.
It seems everyone is on Facebook these days: your co-workers, your best friend
from third grade, your mom.
Facebook usage has exploded in the past year, with the site claiming its
fastest-growing demographic are adults ages 30 or older.
Since abandoning its college-student-only model in 2006,
the site has become the place for both longtime online citizens and relative
Internet newcomers of all ages.
OK. We just read the first two paragraphs of today’s reading: Balancing your
Facebook.
And I actually had underlined ”balancing your Facebook,” kind of a play on
words, isn’t it, Naomi?
Well, we often talk about balancing your checkbook.
It means you need to check into how your bank account is doing, make sure that
everything is evening out that you’re not going into debt at the end of the
month.
OK.
Everything adds up.
If you’re balancing your Facebook, well, we’re gonna find out what that means.
It has to do with... making it work for you, making the best use of it that you
can.
Right.
I also think of having balance in using Facebook, having balance in life.
We talk about balance.
Have a balance in your life.
And also a lot of people are out of balance when it comes to Facebook, right?
Definitely. I have a lot of Facebook friends who are on all the time.
Mmhm.
They’re constantly updating with some little tidbit about their life, and
sometimes you think: Are you actually living your life or you just online all
the time?
Another way to balance your Facebook is to know how to properly use it, because
some people maybe are posting things that they shouldn’t,
and that information is getting out to people maybe that they don’t want... that
they shouldn’t see it or don’t want to see it.
So to balance your Facebook also will tell you how to adjust it and customize
it, too, so that maybe your information could be a bit more private.
Hmm.
OK.
Well, Howie.
Who’s on Facebook?
It seems like everybody, my co-workers, my best friend from third grade, my mom.
Your mom?
No, no, no. She’s not.
Actually...
Is your mom on it?
Yeah, yeah.
I thought so.
My co-workers are on, my best friends from kindergarten all the way through to
college are on, and my mom, my stepfather, all of them.
Yeah? That’s cool.
All right, well.
Ah, so you’re able to share this information.
I’m sure a lot of it you enjoy seeing; I’m sure a lot of it you don’t really
care to see.
But uh, there is all these people on there.
And Facebook usage has exploded in the past year.
It really has. The number of users has just skyrocketed.
So...
And, what do we find out about the site? Uh, what do they claim?
Well, it is growing very quickly, but its fastest-growing demographic or, uh,
sort of small area of people in society, the... what kinds of people.
That... that demographic are adults ages 30 or older.
OK.
Well, I underlined ”demographic.” That’s a good word for our listeners to know.
That’s a category or a group of people that advertisers and marketers identify.
There are many demographics.
For instance, the key demographic in marketing seems to be the 18 to 24 male age
population.
These are the people that, uh, are targeted the most as far as advertising
because they generate the most revenue.
But then different groups, like retirees, are a demographic, and things like
that.
So these are different groups of people that have, uh...
They justify different types of advertising and marketing schemes.
A good way to memorize the definition of demographic, because it seems like a
large word.
It’s a social statistic. It’s a statistic on society - the characteristics of
a... of a population basically.
Mmhm.
OK.
So we’re finding out, aha, adults ages 30 or older.
Now this is really different, right?
It is.
When I think of Facebook, I think of that, you know, 18-to-30 kind of crowd -
maybe younger as well.
I don’t think of the people 30 years old and older.
But I can see how it’s starting to grow with them more.
I think because everyone else already signed up.
Right.
Well, we learned about that, uh, what has Facebook done with their original
audience?
Well, it has abandoned its college-student-only model in 2006 - because when it
first came out, it was only for students.
You couldn’t get on to Facebook unless you’re a part of a university or college.
Right.
Actually the name itself comes from the idea of sort of a directory of students,
a facebook, because it would have the students’ pictures and their names.
Right.
So we would call them facebooks.
But here now it’s... it’s really... it’s more global rather than just based on
schools.
OK. The site has become the place for both longtime online citizens - those
early adopters - and relative Internet newcomers.
That’s the different groups.
So who do I mean by a relative Internet newcomer?
It means, uh, compared to other people, they’re fairly new to the Internet.
OK.
So relatively new.
Relatively new.
So I think of like my parents might be relatively new.
So as far as just getting a new computer within the last couple of years and
then just kind of feeling their way around,
just learning the basic things like e-mail, stuff like that.
OK. There’s a picture of Mark Zuckerberg, the founder of Facebook.
And he did start Facebook back when he was a student at Harvard.
It was set up to be a networking tool just for the students there to communicate
with one another.
And the rest is history.
Yeah, it has changed, definitely.
Ha...
I never see him smiling. He’s always in these pictures. He always... He never
smiles.
I think he’s pretty hard-working for a young guy.
Probably not getting much sleep.
Yeah.
So...
All right, listeners, let’s get into our next reading beginning on line24.